5 Great Ways to Build Specific Site Traffic by Writing Content-Rich Articles

The website owner who is currently not using articles as a way of promoting his website is really missing out on the enormous traffic-generating potential of this great promotion method. The reason that article writing and article submission is such a great traffic generator to your site is the fact that web bloggers and developers are constantly on the lookout for new content for their sites. It doesn’t matter what topic your articles are about, there are millions of site owners out there who are desperate for any new content whatsoever to feed to their starving website visitors. Let’s get right to the best five ways that articles can generate great traffic to your site.


There are so many article directory sites out there, that you could submit your articles for days on end and never hit the same site twice. To avoid that kind of time-consuming nightmare, there are some online companies that will actually submit your articles to all of the major article directory sites for you for free! Do a Google search under the heading “free article submissions” to find out which one works best for you. Just make sure you are allowed to put your website’s URL in the main content of the article so that readers will know where to go to find your site.

I would recommend that all the articles that you do submit to an article directory should have something in common with your site, as the reader will be very disappointed to visit your web pages for “Movie Star Home Info” when they were reading your article you submitted entitled “How to Paint Your Living Room” to the free article submission directory. The reader will feel suckered when they go to your site on movie star’s homes, and will never again return to your web pages, so be sure what types of articles you do submit. That is the only way to be sure you will get that much sought-after specific site traffic you need. Most of these companies will allow you to pick your specific category that you want individual articles to be submitted to, so choose wisely.

This is a very important step that you must not avoid. You need to make sure that people searching Google or Yahoo! will be able to find your article specific to the article’s subject matter. Let’s say your article is trying to explain the best way to interview the movie star Lindsey Lohan. The first keyword I would use in that article would be “Lohan”. The second would be “Lindsey”, and the third would be “movie star”. Another great keyword would be “interview”, as that is the main subject of the article, other than Lindsey Lohan.

Since this actress is in the news all of the time because of her trouble with drugs and alcohol, you could also use those as keywords as long as they are in your article at least four times. Since there will be millions of people searching for those specific terms, your article should attract at least a few hundred of those searchers, and at least 50 or so of those web surfers will go to your site to see what other Lindsey Lohan related articles you might have in store for them. Just be sure to not disappoint them and make sure that your site is able to deliver to them the content-rich articles that they are craving to read.

Just because the articles you will be writing have to be rich in content does not mean you have to write like a Biblical scholar! No, instead you should always keep in mind that you are writing for the web. That means your tone should always be friendly and conversational, and you need to always start new paragraphs with big headings and and sub-headings. A lot of bullet points would help as well.

Keep your paragraphs relatively short, so using no more than three sentences per paragraph would be a good rule of thumb to stick to. Remember that your main reason in writing these articles is to direct people reading the article to your own site, so if you can get your URL in the main content of your text at the top of the page, so much the better. If not, be sure to include a nice caption of what your site can bring to the viewer along with your URL prominently displayed underneath that caption somewhere on the bottom of the article’s main page.

This means that if you are a webmaster, write about everything you know about that subject and give good examples of internet bugs that you have been able to eradicate, or other web problems you have been able to solve. This will put faith in the reader’s mind that you are an expert in this field, and that he or she should be able to go to your site to get more info that will help them in their business ventures to solve a variety of their own website issues.

Since you will be writing about something that you are knowledgeable in, you should be more enthusiastic about that subject, and that enthusiasm will be shown to your readers through your article. That is the #1 advantage in writing content-rich articles to bring site traffic to your business. That perfect combo of bringing your enthusiasm for a subject you love to your readers, along with the great info on subjects that you are really interested in will really bring true value to everybody who reads your articles. Ater reading your article, those viewers will now be loyal to you and your site for life. You can’t buy that kind of web site promotion if you tried.

Every article that you post on an article directory site gets a fresh set of META tags and a search engine submission at every posting if you do post them as web pages. This might be the biggest and best way to generate site-specific traffic to your site. Make sure that every article is keyword rich and try squeezing in a few extra keywords where appropriate. This will help with your search engine ranking and generate some very targeted traffic.

The search engine traffic that this kind of posting generates will be much more in tune to the subject matter than somebody who just stumbled upon your site by accident, because they are specifically looking for the topics you have generated in your keyword phrases.

I hope you now have a better understanding of how writing and submitting content-rich articles covering a myriad of subjects can be a golden opportunity for getting you those new subscribers that you so richly deserve.

How To Become An Internet Marketing Guru Yourself in 5 Easy Steps

These days the internet is being used for everything and by everyone so to most, it would seem impossible to achieve the status of internet marketing guru. Although, in network marketing the competition is increasing, the possibility is there for those who are willing to follow a few key steps in the game of the internet.

Internet marketing is just one more way to advertise products or services through the means of the web. You can do this alongside network marketing. You see online advertisements everyday through banners, ad blocking and blogs. Internet Marketing Gurus know that the main objective in marketing is that you need to capture your audience’s attention. Having the right persuasive techniques in place will build a business. This is the target goal. So, how do you capture attention?

Read A Lot

Internet marketing gurus didn’t become gurus without absorbing all the information they could. Read on subjects that will help you with your trade like HTML code, how to create a blog or other topics that may help you come up with better ideas for your marketing strategy. Make sure you understand what you are reading and that way you can apply what you are learning to help draw people to your product or service.

Become Active with Like Minded People

Even though it would be easy to become a hermit in a dark room just because you have a computer, internet marketing gurus do not just use the computer. Start becoming active with local groups with other like minded people that have similar visions. You can learn a lot about what is working or not working with others and apply what you have learned to your own work. MeetUp.com is a great place to find a local group that you can learn from. If you don’t have a local group, then create one. If you are required to speak to your network marketing team, you can join up with a local Toastmasters group to practice your public speaking skills. Just be around like minded people.

Be One Step Ahead

Internet marketing gurus do not wait for innovation. They either create it or know about the latest and greatest tools and information before it becomes a trend. There are so many different online tools to be used I wouldn’t even know where to start, but knowing how they work and how to apply them to work for your particular internet marketing or network marketing business is the key. For example, using social media sites to market business is something that is becoming a huge trend right now, but the internet marketing gurus started using social media a few years ago before it became all the rage.

Split Test

Split testing is something that I have only seen the real internet marketing gurus doing. Basically split testing is finding something that works for you and using that as the “control” subject when testing for better methods. Whether it be having a capture page and testing different colors or fonts to changing out pictures and your call to action in your PPC ads, split testing can be a powerful way to make your good “great”.

Create a Product That Is Free

Not every internet marketing guru is a genius, but I can guarantee they all have something out there for free. It can be a free newsletter, training, video training or maybe they got some help and created a DVD. It is a proven fact that people like free. Using something of value (value being the key word) for free draws people like flies to honey. The key is to get people drawn to whatever it is that you are marketing. If you give someone something of value for free they are more likely to look further at your actual product or offer.

Overall, it is not rocket science to be an internet marketing guru. By following these 5 simple steps, you are assured to achieve your guru status in no time and build a huge online empire along the way.

Do You Want a Successful Home Based Business? Consider Affiliate Marketing!

Right now, home based businesses have never been hotter. That’s the good news. The bad news is there are more scams out there than real opportunities.Don’t just take my word for it. In fact, just the other day I read an article that said Christine Durst, CEO of “The Rat Race Rebellion” did research and discovered that there are 57 phony work-at-home jobs for every one that’s legitimate.Those don’t sound like very promising odds for someone who wants to build a successful home based business, I know.However, don’t let these statistics dissuade you from realizing your dreams.I am living proof. I am a stay at home father of 3 young children and started my home based business around the time my twin boys were born 7 years ago. While taking care of them — during which time my wife worked to put food on the table and get us health insurance — I built up a multiple six figure a year passive income.I know it sounds incredible, but it’s true. The opportunity to build a successful home based business is very real.I am going to give you some tips on how to easily avoid the vast majority of scams out there.Most of the illegitimate work-at-home opportunities are ones were you are attempting to trade time for dollars. For example, it amazes me how many people look to build a business at home–stuffing envelopes!Why on earth would you want to do that?Here’s a little dirty secret: most real home based business opportunities are ones where you’re not going to get paid time for dollars. You’re going to have to build up an income on a commission basis and get paid on performance.Does that scare you? It shouldn’t! Those are where the legitimate opportunities are at. And the biggest of these is the affiliate marketing industry, the one in which I am personally involved.Amazon and eBay run affiliate programs, along with tens of thousands of lesser known names. Do you think all these companies are doing this to con people? Of course not.The problem is that many people are turned off by the notion that they are not going to get a guaranteed paycheck. I have news for you. Nothing in life is guaranteed. If you’re looking for a guaranteed paycheck from a home based business, then you’re much more likely to run into one of the many scams out there.If you’re open-minded, however, and really want to potentially make a large income, then affiliate marketing is the ultimate home based business opportunity because companies love to pay affiliates a fortune.Why would they? Because when an affiliate is ultra successful that means they are making the company they are promoting a lot of money!Remember this: affiliate programs only pay out when a sale or lead has already happened, which means they are guaranteed a profit, which lowers or eliminates the risk for them.Some people are scared of affiliate marketing because they are scared to find out what their real worth is in the marketplace. But if you’re one of those people who hates your day job, or got laid off, and always believed you were worth more than what your boss paid you, now is your time to shine and prove it.You, too, can build a successful home based business if you have the patience, discipline, and set your mind with dogged determination to learn the ropes. I did it at home alone with 2 children, then a third child, who are still under my daily care–and I did it without knowing the first thing about home based businesses over 7 years ago when I started.Don’t be held back by your fears. Start now.

Online Home Based Business – How to Get it Right!

Working from home is great for those who want some more freedom over how and when they work. It is not a perfect fit for just anyone, as it takes a certain kind person who can be a self starter and still get the job done in their own time without a boss present to keep them focused on the task at hand. If you have the qualities necessary to succeed in starting your own online home based business then it will offer you many benefits. For starters, you are your own boss and you will decide how things are done. Plus the work day starts when you want it to start, not when someone else tells you to show up for work.Now, before you go off and start searching around on the internet for online home based business opportunities, you need to have a clear vision of what you want your business to become. A positive mindset is critical to the success of your business. Success starts with a decision that you’re successful. You have to decide that quitting is not an option, no matter what happens. When you have made that decision, then you need to take specific action steps towards reaching your goals. Then it would only be a matter of time before you see your desired results.You will then need to search for an online home based business which ticks all the right boxes:

provides cutting-edge online marketing solutions,
teaches effective marketing strategies,
provides full training, resources and support,
provides personal mentoring and coaching,
has a lucrative compensation plan,
promotes products that are high in demand.

Without these features, it would be harder to build a successful online home based business. You will need an internet marketing education platform so that you can learn how to build your business the right way. And it’s important to implement what you learn until you become good at it.When you have a burning desire to succeed, you will need to take massive action in order to achieve the goals you have set. All successful entrepreneurs I know of, attribute their success to taking massive action. Even the smallest of actions carried out daily can contribute to your success. Don’t make excuses as they are for people who are content with their mediocre lives, slaving for someone else just to pay their bills. Engage in daily activities that will get you closer to reaching your goals. It’s so easy to be busy with the activities that are not producing income.Focus is the key if you want to achieve your goals and be successful. Without focus, you will find yourself all over the place trying different things and seeing no results. There are new systems and new opportunities coming up all the time. So once you have decided on a business, focus on it and avoid distractions. Jumping ships and becoming a serial entrepreneur, is not recommended until you are well-established and have realised the results you’re looking for.Also, you don’t need to master all the marketing methods available. Decide on a couple of marketing strategies that match your interests, skills, budget as well as time and focus on them until you master them. Then you can add other methods to your marketing arsenal.Have you ever wondered why many new online home based business entrepreneurs get frustrated and quit within their first three months or so? In most cases, they are drawn to the hype that it would be easy to make money and when that doesn’t happen, they give up. Patience and persistence are very important if you want to succeed in your business. It does take hard work, commitment, dedication, focus, a burning desire and time to create a successful and profitable business. So, you need to believe in yourself, find what’s working for you, continue doing more of it then you will eventually see the results you desire. DON’T quit – success should be your only option!

New Home Based Business Idea – The Takeover is Happening

It is extremely imperative in this day and age when researching new home based business ideas that you look at all your options that are available. Society will teach and almost force you to look at the traditional ways of building a home based business.If you look at unconventional ways, you are almost seemed as an outcast. For those leaders that choose to be trailblazers they are willing to look foolish in the eyes of others. The conventional ideas of a home based business are child care services, carpet cleaning services, personal trainer, catering, photography, consulting, and many more.Please understand we need these types of businesses in our lives.However with so many corporate executives getting laid off, factory workers losing jobs left and right, and normal individuals flat out being told that their services are no longer needed the traditional way of building a home based business is too time consuming. Not only that but it doesn’t yield a profit as fast and requires a lot of time to get started. Not to mention searching for clients is a task all by itself.Corporate executives need to have their executive income replaced yesterday. The single parent needs food on the table a week ago. The factory worker that was laid off after 10+ years of loyal service is facing foreclosure now.Introducing a new home based business idea: Direct sales/ direct marketing companies. These companies are literally taking over. What is so appealing about this type of home based business?1. Thousands of dollars in upfront commissions on sales – those that were laid off can actually replace their income with a few sales a month.2. Training and support – you are never alone with building your business. You will be taught the RIGHT skills to actually make you money.3. Work from anywhere you have an internet connection and phone – time and location freedom, enough said.4. No bugging family members and friends – you can still maintain a healthy relationship with those you care about.5. Residual income – allows you to keep making money over and over again without doing the same work. You don’t get that in corporate America.6. Choose who you want to be on your team – you are the CEO, so you can be selective about who you work with so you can have a team that is positive.7. A system – provides leverage to the max. Teach people to follow the system, which will bring more duplication, which will make you and your team more money.8. Cheaper startup – you don’t have to go into debt to start your own home based business. Cost usually range from $400- $20,000. Get in where you can.These are only a few benefits. There is so much more that is available. That is why the takeover is happening. People are turning a blind eye to the negativity that once surrounded this industry and are embracing it as a new way of life. In this industry the simple way to become a top earner is to carbon copy what the top earners are doing. There are no secrets unlike corporate America.

International Business Opportunity – Finding the Right One on the Internet

There are suggestions that when we are looking for business opportunities, using the internet that are useful. There are several ways on where and how to find international business opportunity online. First to consider is having a web site. You can use the site to publicize the product of the company to the world. The costs vary from free to millions of dollars. When starting to build a small time business, you need to find professional graphic designer and advertising copywriter who understand well about the web designing and marketing.

But if the plan is building a large corporation, it is practical to make an investment in a staff of professional consultants to a full-time staff. Many big companies find the international business opportunity to be much higher if they showcase their products and services on their websites, informing and communicating their stockholders.

Since big international companies will not consider direct selling of their products, they started new retail or the direct whole divisions because of the cost effectiveness, immediacy, and the efficiency of the online transactions.

Some international companies apply the trade lead systems on the Web. These are bulletin boards where companies can post offers to sell their products and services and requests to buy anything. Another thing to consider being able to gain international business opportunity is the use of mailing lists. These are email groups which are devoted to a certain topic.

This requires the subscription to the group and then receives some of the messages from other groups or members that are also subscribed to it. With their common interests meeting, the continuing conversations among thousands of people can contribute to business transactions to flow.

There are different international business newsgroups that offer a wide variety of topics. Just simply search a keyword and a series of e-mail addresses with its hyperlinks will appear as well as the descriptions of each list and the instructions on how to subscribe it. The same with newsgroups, the lists can also be used as an international business opportunity market intelligence, exchanging news and gossip, and discreet marketing messages.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.